A place designed
by the hour of the day.
Concept, positioning, masterplan and narrative for a seasonal experience club in Punta del Este. A whole day in four movements.
Day
Wellbeing, water and silence. The lagoon opens before anything else, and the fire sleeps.
A masterplan
that changes by the hour.
Every zone has its hour. The guest journey and the operation were designed together: the same place is a spa in the morning, a club by day, a ritual at sunset and a dance floor at night.
Sunset
The turn. The horizon becomes a stage: the sunset bar, the fire ceremony and the first set.
From the first deck
to the concept remade.
The project's original images, from March 2026, drew every space: arrival, check-in, KAU, changing rooms, signage. The images in this case were remade from them, keeping the same design.
Night
The ring lights up. Fire draws the path around the lagoon to the crown.
Peak
The sun returns, now as a stage. The crown lit in the middle of the night closes the cycle.