A brand of home knowledge, with a voice of its own. AERA made all of it: the character, the book, the website, the videos and the system that keeps the operation moving.
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Casa Nativa's authorial voice. First she was written: bible, voice, limits. Then we locked her face, body and wardrobe, so she is the same woman in every image and every video.
Kitchen, garden, porch, wood stove. Window light, an earth palette.
Sales page for Volume I, O corpo sabe: 100 preparations in 9 chapters, organised to be looked up.
A private dashboard built by AERA. It answers what to do today, follows each piece from idea to publication and ties every status to the file behind it.
Vertical episodes for social: script, image, voice and edit, all with the same character and the same light.
Body, House and Soul: a signature colour for each volume, the same parchment, the same typography and the same grid.
Every preparation in the book follows the same order. Readers always know where to look, and the last field is in all one hundred.
What is worth keeping, I share.