Selected workPANUHImage direction and system
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RITO

To dress is to cross over.

RITO, from ritual: not the ceremony, but the small gestures that transform presence. It is the capsule that opens a new chapter for PANUH. We went back to the place and the material the brand came from, and gave it an image direction and its own system of signs, in which every piece carries a gesture.

Archive · OR!GEM editorial
2021
Where it came from.OR!GEM, PANUH’s 2021 editorial: ruins, oxidised iron, black fabric that moves. RITO starts by going back to it.
A woman leaning against an oxidised iron door, looking down.
01 OccupyIn the space we choose to occupy.
An older bald man with a grey beard adjusts a band of black gauze across his chest.
02 DressMaterials that change with whoever wears them.
The pointed hem of a black skirt opening in an arc, from the waist down.
03 CutBetween control and instinct.
A ruined factory hall with a shaft of sunlight; she climbs a concrete staircase.
04 CrossTo dress is also to cross over.
The black skirt hanging alone on a hook on the iron door.
05 RemainIn what we leave behind.
RITO · motion studies
In motion.

Six studies for the capsule’s film language: fire, fabric, hands, the circle.

01The skirt opens as she turns, at dusk.
02She turns by the fire, the fabric follows.
03Hands pass a crystal over the candles.
04Bare feet and sandals on dark earth, candles.
05The circle closes around the fire.
06The fire, close.
Sign system · one matrix, five gestures · each piece carries one
Passage
Body
Cut
Cycle
Presence
AERA

We started from a capsule and an archive and arrived at a language: a place, a character, a gesture and five signs.

RITO is the passage. PANUH is what remains.